Our venture into gaming was a calculated one. From the beginning, we understood that gaming facilities could greatly benefit from the implementation of a strategically sound, creatively aggressive marketing program that concentrated on two primary areas: player retention and new player development.

Our initial objectives are brand analysis and brand development. With our clients, we examine, through market research and historical data, where they currently stand in the market place versus where they could realistically be. Then we begin a positioning – or, if needed, repositioning – process, to help properties efficiently maximize strengths. That part of the strategy includes a heavy emphasis on guest communication programs.

What we have to offer is complete advertising and marketing capabilities that are, simply put, second to none. Our various team members are involved in strategic planning, market analysis, branding, media planning and placement, creative development, design, copywriting, audio/video production, public relations, social media and full internet marketing and website development.

Casino Marketing Casinos are businesses that have been a mainstay in American culture for a countless number of years. To date, the biggest spenders at casinos are baby boomers (Ages 52-70) but as they age out of the business, it’ll be interesting to see how casinos adapt in attracting new Millennial customers. What we have to offer is complete advertising and marketing capabilities that are, simply put, second to none. Our various team members are involved in strategic planning, market analysis, branding, media planning and placement, creative development, design, copywriting, audio/video production, public relations, social media and full internet marketing and website development. Digital media marketing is an art form and it is about targeting specific audiences with risky, audacious and creative campaigns that excite consumers. Here we examine three of the most effective and inventive digital marketing campaigns from the gaming industry.

If you are interested in moving to that next level, we are ready to take you there. We have a number of products and services available to you, all of which are designed to increase brand awareness amongst your potential consumer base.

Indian gaming has proven itself to be a resounding success story. It has provided lifeblood for Native American tribes and grown into a monster industry within the U.S. This success owes a great deal to the commitment of those who operate Indian gaming facilities, and also to the Native American people who both support and benefit from it. But another key factor has been successful marketing and branding within the gaming industry. KK BOLD is proud to have been involved in the growth of Indian gaming over the last 20 years.

When it comes to gaming, experience is essential to success. There are very few, if any, advertising agencies in the country that have as much experience in Indian gaming marketing as KK BOLD – from Prairie Knights Casino & Resort, an organization that we’ve worked with since their inception 25 years ago, to Little Creek Casino, an already established facility that we’ve adapted to and taken to a higher level. We are capable of both implementing marketing strategies for emerging gaming endeavors or improving pre-existing programs for established ones.

So, although we would never pretend to completely understand, we have worked side by side with Native American groups for over two decades, and that has provided us with an insight that we feel can only be beneficial to our ability to assist Tribal gaming efforts.

The Internet provides an enormous opportunity for marketing your casino, as long as you know how to use it. You need to attract people to your casino’s doors, encourage them to spend some money, and provide a fun, memorable experience.

But how can you do that online?

Keep reading to learn how to market a casino online and build a competitive casino marketing strategy. If you need help with using digital marketing to promote your casino, give us a call at 888-601-5359 or contact us online!

3 best casino marketing ideas

The best (and most effective) casino marketing ideas include:

1. Create a highly functional website

Your website is often the first point of contact between you and your customer, so it’s vital that your site accurately represents your casino and gets incorporated into your casino marketing strategy.

A well-designed site is clear, focused, and user-friendly, and it gives visitors a taste of what they can expect when they walk through your doors. Your logo, interior décor, tables, alcohol selection, events calendar — it’s all essential information for your website.

Your site should also be easy to navigate.

Users want to be able to jump from menu to menu and quickly find what they want. Highlight your casino’s key features at the top of your pages with drop-down menus. Then, whenever a visitor to your site wants information on what you offer, they can get it easily on their own.

You should also have a page dedicated to your casino’s history, how it interacts with local communities, your company’s contact information, and more. That may seem like unneeded information, but it’s actually a great way to encourage site visitors to choose your casino.

2. Start a blog

A blog is an affordable and effective way to show visitors to your site that you’re an active, modern company with a lot to offer, making it an essential casino marketing strategy.

You can write blogs about what’s going on in the casino industry, your schedule of events, popular games, the math behind gambling, the psychology of gambling, and so much more. All of these topics are great ways to get attention to your site and, by extension, your casino.

When you consistently update and promote your blog posts, you can get a loyal following of readers who can help spread the word about your casino through social media and word of mouth. Even if someone’s just coming to your site to read an interesting blog post you wrote, you’re still spreading brand awareness with practically no investment cost.

All you have to do is consistently update your blog and promote it around the Internet, and you can make sure everyone hears about your casino, the casino industry, and more.

3. Create an email newsletter

One of the best low-cost ways to market a casino online and keep in touch with visitors to your site is an email database. This database has the potential to deliver a huge ROI to your casino since it requires practically nothing to create, and maintain — just space on your website’s server.

You can start building an email database easily with your website.

All you have to do is have an area for people to type their name and email address to sign up for your newsletter. You can also tell visitors to sign up at the end of your blog posts to make sure they know they can hear more from you. The more email addresses you acquire, the more people you can encourage to come to your casino.

Casino Marketing Campaigns 2020

Once you have enough email addresses, you can send out newsletters on a regular basis to keep people engaged with your casino. Like a blog, these newsletters can cover any number of topics from new projects going on in your casino to a band that you booked to play on a Saturday night. You can also advertise any special deals you offer, new additions to your staff, and more.

In general, you can follow a short set of guidelines to make sure you get the most from your email newsletters and casino marketing strategy.

• Use strong subject lines: The subject line of your email is like the headline of a newspaper article. If the headline doesn’t catch someone’s attention, they won’t read. The same is true for your email. Write accurate, concise, and enticing subjects for every newsletter you send.
• Highlight multiple topics: In a newsletter, you can give a brief overview about a variety of different topics to make sure people know what’s going on at your casino.
• Inform readers: The biggest objective of your newsletter is to entice people to come back to your casino. Give them the information they need to make that decision, including dates, ideas, and more.
• Write concisely copy: Email newsletters generally aren’t big, and that means you need to make every word count. Write a few sentences about each item on your newsletter and give readers a link to click so they can read more.
• Incorporate your casino’s image in the design: Whenever someone sees your newsletter, it should be clear that it came from your casino. That could include using specific colors, layouts, and even fonts to make sure people recognize your brand.

With a big base of email addresses and a consistent newsletter, you can easily bring people to your casino for a great night any day of the week.

Get started with these casino marketing ideas today!

Casino Marketing Campaigns For Nonprofits

Need help with marketing your casino online?

At WebFX, we’ve worked with casinos in the past to make sure that they can get as many people through their doors as possible. Our work in search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and more has all worked wonders for our clients in the past — and we’ll do the same for your casino.

Casino Marketing Campaigns For Small Business

Do you want more gamblers on your casino floor? Contact us today to set up your casino digital marketing strategy!

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